ICG PR is delighted that its client BLACKPOOL ZOO is celebrating a successful summer with a rise in visitor figures.
The attraction has seen an overall increase of 10 per cent in revenue and a five per cent increase in visitor figures compared with last year, despite the current economic climate and the rain!
ICG PR has been working with the zoo since January 2008 and has gained a great deal of press coverage for the attraction. It has been an exciting year with continued investment in new facilities including the opening of Giraffe Heights and the launch of the children’s play barn, Aardvark Adventures as well as the introduction of lots of new inhabitants, including two aardvarks and Wallace the African lion.
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