Building on ICG's successful relationship with Central Training, we were tasked with developing all branding and marketing collateral for the new commercial division, Central Fitness.
This included design of all signage and interior / exterior graphics for their first national training centre, 'St Helens Central Fitness'.
From the website and flyers to press adverts and 40ft posters, the ICG design team created a consistent sporting image which reflected the Central Fitness core brand values.
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