Little Rossy

ICG PR has been sending out cuddly penguin toys to members of the press and media to promote the arrival of Blackpool Zoo’s penguins. We also named one of the zoo’s penguins ‘Little Rossy’ and sent Jonathan Ross a full adoption package.

We were delighted to hear Jonathan chatting about his new little adopted penguin on his popular BBC Radio Two show on Saturday 18th July.

Here is a picture of Jonathan with Little Rossy – it looks like he’ll be well looked after! Ah!

Penguins do like to be beside the seaside!

ICG’s PR team organised a photo-shoot with giant penguins on Blackpool seafront to celebrate the arrival of 16 penguins and the launch of their brand new enclosure at the town’s award-winning zoo.

The photo-shoot captured the three giant penguins enjoying the seaside views, sitting on deckchairs, eating candy floss and playing in the sand.

Holidaymakers looked on in amazement – not a sight you see everyday on Blackpool beach!

The Blackpool Zoo penguin launch campaign resulted in coverage on Rock FM, BBC Online, BBC North West Tonight and a host of regional newspapers.

BLOSSOMING PR STUDENT AT ICG

For my work placement I chose ICG, and it was a great decision!

Being at ICG has been a fantastic experience and lots of fun. It has given me a thorough understanding of PR and business, from writing press releases to coming up with creative ideas and graphic design. The staff have been very welcoming and I will certainly miss them all! ICG has been a brilliant adventure and I hope to see them all again.

Big thanks to ICG Brandbuilders for making my time very enjoyable!

Adeana Currie, Year 10 Student, Lytham St Annes Technology and Performing Arts College.

p-p-p penguin pool!

The penguins at Blackpool Zoo have moved into their fantastic new home – and they’re having a splashing time!

The £400,000 enclosure includes an elevated viewing platform and underwater windows so visitors can see at close quarters how these intriguing animals swim, play, feed and interact with one another.

The official opening of the penguin pool takes place on Tuesday 21st July; ICG PR has been spreading the word to the press and media by sending out small, cuddly penguin soft toys!

The penguins are back at Blackpool Zoo after a break of more than 12 years - and now is your chance to see them!

Lion cub names rock!

ICG PR’s favourite little female lion cubs have now been named thanks to Rock FM listeners and zoo visitors.

Blackpool Zoo's big cat keepers sifted through the abundance of names and finally chose - Luna, Kimya and Nikita.

The lovely names were chosen because each one sounds quite different and the lion cubs will learn the sounds, not the name. If the names were too similar the cubs would just get confused.

The little cubs and mother, Gillian, have now been allowed out into the full enclosure and are enjoying exploring their home. And in August, the cubs will be introduced to the rest of the pride including their father Wallace and two lionesses Jasmine and Rachel!

I’m sure Wallace will be brimming with pride!