17 December 2009

Kicking off the New Year with a new website




We’ve just completed an exciting web project with our client League Football Education.

A complete redesign was on the list, for both the LFE and its career and recruitment area Progression.

The new design incorporates video, blog and twitter feeds as well as league tables, news and live polls.

The result is a site that offers a more interactive experience than ever before; enabling apprentices to find out exactly what LFE can offer them and gain a greater understanding of the journey that could lie ahead.

Click on the link to visit the site…..and you can let us know what you think by leaving your comments below.

www.lfe.org.uk

ICG Brandbuilders Highlights of 2009

It has been a fantastic year here at ICG and we have welcomed new clients and staff alike.

But that’s not all; we also worked with some of our long term customers to produce some stunning design and column generating PR pieces.

From developing branding and marketing material for Central Training’s new commercial division, Central Fitness, to a full PR campaign to celebrate Gladstone’s bicentenary at St Deiniol’s Library, we really have been busy.

And the whole team got involved to help Blackpool International celebrate ‘100 Years of Flying’.

Have a browse through our highlights book below to see what else we have been up to.

If you would like to be one of our 2010 highlights then please don’t hesitate to get in touch.

14 December 2009

And the answer is.....




We are sure that the answer to our ‘can you guess what it is yet’ conundrum has been playing on your mind all weekend, so we are going to put you out of your misery.

The answer is, of course, a lovely pair of socks in our striking corporate colours.

And, according to the Creative Review blog, no one ever asks for socks for Christmas, but actually, you can never have too many!

So enjoy Christmas (and your socks) everyone….and, don’t forget, you can send us your pics of you wearing them and we will feature them on our blog! Fame at last…..

ICG lands prestigious airport lounge account


The whole team have been celebrating after being appointed by Servisair Lounges to provide the company with strategic design and marketing services as well as PR & copywriting support.

We will be focusing on developing diverse marketing and promotional campaigns as well as raising the profile of Servisair’s facilities through the media.

Servisair operates executive lounges for business and leisure travellers at airports across the UK, Europe and North America.

The whole team’s involved and we’ve already got cracking on some great projects.

Appointment sealed with a kiss




The latest addition to the ICG PR and marketing team is Paula Holden, who got more than she bargained for when she went along to meet her new client Blackpool Zoo.

We thought it quite nice idea that she spent the day shadowing the keepers so she could get more of an insight into the workings of the zoo, which would help get the creative ideas flowing.

After being introduced to favourites like O’Grady the baby giraffe, the adorable lion cubs and the cheeky meerkats she was off to feed the sealions….perfect photo opportunity….or so she thought.

Paula was happily snapping away when sealion expert Khaled suggested she stand next to Lotte for a picture to remind her of the day.

Ever the professional she stepped forward, only to be surprised by a big, sloppy and very fishy kiss…..from Lotte.

Still, a good day was had by all and Paula arrived back at the office brimming with ideas for the 2010 publicity drive.

9 December 2009

Can you tell what it is yet?


We’ve just dropped all our pressies off with Santa so they will be winging their way to desks across the UK soon.

Can’t stand the excitement of what idea team ICG has come up with this year? Have a look a the pictures to see if ‘you can tell what it is yet’

Put it this way, if Rolf Harris is in his native country right now he certainly won’t be needing any.

1 December 2009

Rubbing shoulders with Big Ron


Our Creative Director Simon was busy rubbing shoulders with one of Britain’s best known football pundits, Ron Atkinson, on a recent jolly to Turf Moor. Sam and Mick from our web partner company invited Commercial Director Pete along with Simon to watch his favourite team Villa take on the newly promoted premiership side.

It didn’t look like it was going to be one of Simon’s best days as Burnley’s Caldwell scored in the 9th minute. Whilst Villa played a slow game of catch up Simon had time to have a look around…..and was very pleased when he bumped into the legendary commentator, who he accosted for a picture.

And, if that wasn’t enough, Villa’s substitute Heskey came out of nowhere to score a header in the 85th minute. “What looked like a complete washout after just nine minutes turned out to be a great day,” said Simon. “Villa haven’t won against Burnley in the league since 1966 so it was great to be part of the atmosphere when history was made….although I was careful not to shout too loud as I was surrounded by claret and blue of the wrong badge!”

Simon was also lucky enough to win a Burnley shirt in the raffle, which he promptly re-raffled for Children In Need.