VIP COMPUTERS & MICROSOFT TRADE CAMPAIGN

ANIMATED web banners of racing cars and horse racing promoting a series of prize-draw luxury days out are putting the VIP into VIP Computers.

ICG is currently handling a five-month promotional media campaign on behalf of VIP Computers in conjunction with Microsoft, to promote Microsoft Windows 7.

The trade campaign, running from August until December, is designed to encourage VIP customers – IT support services and technicians - to order copies of Microsoft 7 from them.

In return, VIP customers are entered into a monthly prize draw to win a luxury day out, including a day at the races, a racing day and an all-expenses trip to London.

ICG used colourful, stylish illustrations to bring the campaign to life and, most importantly stand out from competitor, product focused advertising.