31 March 2010

Aer Lingus lands at Blackpool International


ICG PR had the luck of the Irish as the sun shone for Blackpool International Airport’s celebration of the first Aer Lingus flights from Dublin on Sunday 28th March.

Passengers were greeted in check-in by 22 little Irish dancers; tasters of Guinness and plenty of Irish stew.

As the first flight touched down the dancers moved outside to welcome travelers and crew on the runway.

ICG PR organised the dance school, the pre-event publicity, the photography and were on hand to help with the smooth running of the day.

The new flights are now daily in and out of Blackpool International and bookings for the 72-seater aircraft can be made via Aer Lingus’ website.

Don’t forget, you can also link into the airline’s transatlantic network to New York from Dublin Airport.

26 March 2010

Irish Craic at Blackpool International


ICG PR are enjoying a real craic as client, Blackpool International celebrates the first Aer Lingus flights from Dublin this Sunday.

There will be 22 Irish dancers courtesy of the Sue Turner and Nicky Figgins Stage School in Blackpool; there will also be tasters of Guinness and plenty of Irish stew!

The new flights are jointly operated under a franchise agreement between Aer Arann and Aer Lingus.

It means that flights are now daily, and on a bigger, 72-seater aircraft; bookings are made via Aer Lingus’ website and passengers can also link into the airline’s transatlantic network to New York from Dublin Airport.

And if you're into everything Irish - remember that Riverdance The Fairwell Tour starts at the Opera House at Blackpool Winter Gardens on Monday!

15 March 2010

Giving clients the Competitive Edge




League Football Education kicked off its new look recruitment and careers event in style in 2010 with the aim of giving visitors a helping hand into careers in the sport, leisure and tourism industries.

ICG was enlisted to come up with a brand image for Competitive Edge, which was formerly called Progression, at the end of 2009 and tasked with producing the marketing literature in early 2010.

Exhibition guides, inserts, press adverts, banners, lanyards and posters were designed by our award-winning creative team and delivered in time for the first event on the 10th and 11th March at the Reebok Stadium in Bolton.

Our goal was to give them a snazzy new look that would appeal to both exhibitors and visitors…..and we certainly hit the back of the net!

12 March 2010

BIBA Awards Night!


ICG PR are among the guests at the BIBAs tonight - one of the most glamorous award ceremonies in Lancashire!

Organised by the North and Western Chamber of Commerce, the BIBAs celebrate the highest standards of business excellence.

ICG's client, Blackpool Zoo is among the nominees for Tourism Business of the Year, so we're keeping our fingers crossed that all their hard work will be recognised.

Watch this space to find out who won what, and for a full report on all the glitz and glamour of the evening at the Pleasure Beach's Globe Theatre.

5 March 2010

All in a week’s work….


ICG certainly loves a challenge!

So when one of our client’s Central Training in St Helens needed a 12-page newsletter turned round in five days for an exhibition, ICG’s design and copywriting team all pulled together to deliver the goods.

With four different divisions within Central Training, each with its own identity and section within the newsletter, we needed to be ultra organised.

After two days of interviews, research, article writing and going through the approval process with senior management we had the words…..all we needed were the pictures and layout.

Another two days of design, proofing and editing and we had the final version ready for the printers.

Managing Director, Denise Dawson said: “When we hit the send button to get the newsletter to the printers it was a real sense of achievement.

“We’re used to working to tight schedules but this one really required us to pull out all the stops.

“Another job well done.”