We’re getting growing!

We’ve got the growing bug here at ICG at the moment and, as you can see from our picture, our free Creative Review tomato plants are coming on a treat!

So when our client Enterprise announced that its theme for May was ‘Get Gardening’ we snapped up some of their giveaway basil seeds to go with our toms.

Not long now and we will be spending many a sunny lunch time enjoying the fruits of our labour.

Oh, and in case your interested in who is leading in the plant care stakes….it‘s……Creative Director Simon and Senior Designer Ian with 10 flowers on their plant, which they have named Geoffrey!

Blackpool Zoo in the headlines……

The PR team at ICG have been busy working on the publicity for a massive celebration of new beginnings at Blackpool Zoo as the award winning attraction launched the UK’s largest sea lion pool and confirmed the births of its first ever Western Lowland Gorilla and Pileated Gibbon babies.

In a whirlwind of press calls and releases, photography coordination and media liaison we worked with the Zoo to get the good news out.

The results speak for themselves.

Radio coverage included Rock FM, Radio Lancashire and BBC Radio Two and the Blackpool Gazette ran a full page report on the day’s events.

The Guardian was the first of many national titles to snap up the breathtaking picture of first time gorilla mother Miliki relaxing with her newborn, which was also voted as one of the top 10 most striking images of the day on the BBC News website.

GMTV ran the story in the morning and Granada Reports came along to the event for a spot of filming, which went out the same evening.

With national and local coverage still coming in thick and fast it is safe to say that Blackpool Zoo can expect a very busy Bank Holiday!

Hat trick of national coverage for ICG PR clients

ICG PR jumped on the tangerine band wagon and gained three spots on GMTV for its clients Blackpool Airport, Blackpool Zoo and Twelve Restaurant.

On the day that Blackpool FC set off to the Wembley final the team at ICG PR whizzed around the town with presenter Matt Arnold and the filming resulted in a hat trick of coverage, which has been posted on You Tube.

You can view the coverage here

Tangerine dreaming for ICG’s Commercial Director

ICG's Commercial Director, Peter Cobley, is hoping he will be 'glad all over' when the final whistle blows after Blackpool's premiership clinching match against Cardiff on Saturday.

You can clearly see from our picture, he is ready and raring to go.

The rest of the team are just hoping he gets a haircut before he comes back in on Monday.

Never one to coast along

ICG's very own running man took his position on a unique relay race around the entire coast of the UK, completing a 16 mile leg from Lancaster's River Lune to Carnforth.

Creative Director, Simon Couchman, joined people from across Lancashire to help Coasters GB in their mission to transport 'Barry the Baton' around our glorious coastline.

After seeing a poster about the event, Simon signed up on the Coasters GB website and training commenced.

"It was great to be part of such a huge event," said Simon.

"Despite the obligatory wind and rain it was a lot of fun and as I handed 'Barry the Baton' over to the next runner I wished them the best of luck.

"I will make sure I am at Blackpool Tower in September to welcome Barry and the last runners back with a big cheer."

Press packs for the press pack

Yorkshire Copper Tube is back from its inaugural appearance at PHEX, the Plumbing and Heating Exhibition, where its marketing materials were red hot!

As well as the stand, literature and promotional items designed and sourced by the creative team, ICG PR put together a press pack that was handed out to visiting national trade journalists.

We packed it full of press releases, pictures, interview opportunities and story ideas and, to make it easier, we also uploaded all the information and a selection of images to Yorkshire's specially produced USB sticks.

ICG PR know what journalists are looking for when they attend exhibitions and we worked out magic to ensure Yorkshire Copper Tube stood out from the crowd.