Getting British Business Online

Setting up Google Places, advice about the new Google Ad Words Express and the new Google+ were some of the talking points at a seminar in Liverpool called Getting British Business Online.

The seminar featured a cross section of North West businesses from start-ups to SMEs covering a wide range of digital based communication.

There were interesting statistics showing that 15 per cent of internet searches are now from mobile devices which makes free directories like Google Places a useful facility especially for businesses with a strong local client base.

There was a mixed response from delegates about the benefits of Google Adwords as well as reference to the new Google Ad Words Express, which came out a couple of weeks ago and aims to be more user-friendly. Free tools such as Google Analytics, Insights and Alerts were also highlighted.

The social media break-out session encouraged businesses to make the most out of platforms like Twitter and Facebook by creating interesting and informative content; several businesses expressed concern about negative reviews on social media and there were discussions about ways to turn poor reviews into positive outcomes.

There was also talk about about Google+ which is Google's new social networking platform unveiled earlier this year. The + is a similar to the 'Like' button on Facebook, and it is another way of sharing information and communicating online.

If you need additional help and resource to make the most of social media platforms or advice about optimising your web presence you can also speak to the team here at ICG. Visit www.icgonline.co.uk or drop us a line at info@icgonline.co.uk