Touchdown for Touchline

The latest edition of League Football Education’s newsletter was a real ‘team effort’ at ICG, with our design and marketing departments working together to ensure delivery before the final whistle of the season.

Aimed at apprentices, football clubs and stakeholders the quarterly publication is packed with all the latest news and views from LFE and its partners.

Results from the Football League Awards, pre-season tour information, a club profile on Stevenage and a review of Create Your Legacy events were just some of the inspiring stories featured.

Fresh and lively design is used alongside exciting, action packed photography and concise copy to draw and focus the reader’s attention. Following sign off the ball was passed to our marketing team to co-ordinate UK wide delivery.

Another great result for ICG.

ICG PR coverage coup for Blackpool Zoo

Another top national coverage coup for ICG PR came after Fern Britton’s new tea time chat show snapped up our offer of giving someone a dream work experience day at Blackpool Zoo.

Tight show turnaround meant that filming took place within days of initial contact with Channel 4, so we had to work quickly to ensure the schedule ran to plan.

We organised a full day’s filming and worked closely with management and keepers to gain backstage access to some of the zoo’s resident favourites.

Fern viewer Theresa Hopkins, an animal enthusiast who spends her spare time helping orphaned elephants in Sri Lanka, was over the moon to find out that she would be a keeper for the day and TV presenter Sarah Cawood fell in love with the sea lions and lemurs.

Just days later a sunny Blackpool Zoo was beamed into the living rooms of Fern fans across the country and ICG PR added another tick in the national coverage box for its clients.

I WANT TO RIDE MY BICYCLE

There's no doubt about it, here at ICG we're all healthy go-getters.

When we're not running marathons, swimming or digging for victory in our allotments, we're getting saddle sore for charity!

Designers Emily Windle and Nicola Chew are in training for a 234-mile bike ride from London to the Arc de Triomphe in Paris this June to raise money for the MS Society.

And the cycling bug is catching; fellow designer Ian Jones has been cycling to work too, while Creative Director Simon Couchman notched up his 9th marathon last week in Rotterdam's warm spring sunshine.

ICG Spring into action for Realm

As spring collections burst into life at outlets across the country the ICG design team has been busy creating a series of national newspaper leaflet insert campaigns for a number of retail client Realm’s shopping outlets.

Each leaflet mirrors the respective outlet’s established visual campaigns and carries key sales messages appropriate for the relevant target audience.

Eye-catching close ups of fashion and homewares have been brought together and laid out to draw attention to key trends and money off coupons added as an extra incentive to attract shoppers.

They will be circulated as part of a regionalised promotional campaign in national newspaper Sunday supplements and be distributed through selected street teams in the areas around Clarks Village, Freeport Braintree, Lakeside Village and Freeport Fleetwood.

The leaflets form part of a larger Spring ‘above-the-line’ advertising campaign for several of Realm’s outlets –more news on these coming soon!