ICG celebrates four account wins

ICG has added four fantastic accounts to its roster of retained clients in recent weeks.

Building on the success of our on-going work with Blackpool International, and the recent re-brand of Exeter Airport, we have been appointed to work on a branding and marketing strategy for the City of Derry Airport.

Internationally renowned manufacturer and supplier of trucks Iveco has tasked us with leading their new social media strategy whilst Armacell, a world leader in flexible, technical insulation materials approached us to work on a marketing campaign that will be launched in Autumn.

Last, but certainly not least, we will be working on a branding project for KBS Corporate, which is one of the largest independent business brokers in the UK.

It has been a busy start to 2011 here at ICG – watch this space for more news on exciting projects and account wins.

Coverage boost for baby’s first birthday!

After the resounding success of our first video press release for Blackpool Zoo the ICG PR team produced more broadcast quality footage to celebrate the first birthday of Meisie the Western Lowland gorilla.

She is the first of her species ever to be born at the award winning attraction and we spent the morning behind the scenes at the zoo catching heart-warming and amusing material of Meisie with her group.

The footage was sent, along with a press release and pictures showing how she has developed since being born, to newspaper, magazine, TV and radio contacts across the globe.

As always, she was an instant hit with her adoring public. Coverage included the Daily Mail, Sky News, BBC News, VisitLancashire and VisitBlackpool, The Blackpool Gazette and BBC Radio Lancashire to name but a few.

We also used the video on the zoo’s facebook and pointed people to it via twitter, which led to positive comments and tweets galore!

Marketing manager turns fashion guru

The Mall Blackburn’s marketing manager Samantha Butcher has been officially recognised as a fashion guru – thanks to the ICG PR team.

Our great relationship with the features writers at one of The Mall’s primary target publications, The Lancashire Telegraph, meant that we had our finger on the pulse when the paper decided to add to the rota of writers for its Fashion and Beauty column.

With Samantha’s fashion expertise and retail inspiration galore at The Mall Blackburn, the first ‘summer festival fashion’ piece was a huge success and the paper has commissioned four more columns.

Look out for top tips on all things fashion and beauty in The Lancashire Telegraph each Saturday over the coming weeks.