Trucks get a face!

One of ICG’s latest projects has been to devise a branded facebook presence for the UK division of IVECO.

The international manufacturer and supplier of commercial trucks, parts and diesel has worked closely with ICG’s creative team to develop an official facebook presence that is both engaging and relevant to its target markets.

Our digital team used bespoke facebook mark-up language to create engaging pages that deliver whilst retaining a close visual link to other IVECO digital content.

Scrolling model buttons, multiple ‘share’ links on photos, and structured content in the IVECO brand style all contributed to the successful completion of the task.

Fan numbers have already increased significantly, and ICG are currently taking steps to develop the site further to offer IVECO’s audience even more content.To take a look at the site please click here

Pirates spotted in Blackburn!

ICG’s Managing Director, Denise Dawson and PR Manager, Paula Holden, became shipmates on the good ship HMS The Mall Blackburn at a Treasure Island themed Ewood Park for the centre’s annual Retailer Awards.

Dressed to impress in their best pirate costumes they joined the ICG PR client to celebrate the achievements of its 100 plus retailers and recognise the hard work and dedication of staff.

Denise also presented the award for Best Independent Retailer, which went to Degya News in a hotly contested battle against Time Piece and Blackburn News.

Other accolades went to Primark, New Look, JD Sports and Debenhams whilst Peter Jackson the Jewellers, Infinities, The Perfume Shop, Chris Shan and Orange were all celebrated for achieving 100 per cent in The Mall’s annual Mystery Shopper programme.

Attendees also got the chance to play Pirate Bingo, take part in a treasure chest lottery and have their pictures taken with a life-size cut-out of famous pirate, Jack Sparrow. All proceeds went to The Mall’s nominated charity The Blackburn Youth Zone.