Autumnal advertising all wrapped up!

Here's the latest billboard direct from the ICG design team. It's part of the current Autumn campaign for Junction 32 in Castleford near Leeds, which will lead into the festive outdoor advertising we're creating at the moment.

Armacell campaign roll out by ICG

ICG created branding for a nation-wide give-away campaign by engineered foam experts, Armacell UK.

The B2B promotional 'Earn More' campaign which is running until early 2012, focuses on incentivising customers to spend £50 on Armacell products in return for free gifts including body warmers, caps and waterproof jackets.

ICG worked closely with the client to establish the mechanics for the campaign, as well as designing communication material including leaflets, posters and point of sale stands which have been featured in Graham plumbers' merchant stores across the country.

Armacell UK launched the campaign to promote the unique benefits of products Armaflex and Tubolit among plumbers, builders and specifiers.

The value threshold to become eligible for the Earn More campaign was kept relatively low and individuals were encouraged to email Armacell directly to receive free gifts. The campaign is also helping build up Armacell UK's database for future promotional campaigns.

Fun, fashion and famous faces!

It was a day of fun, fashion and famous faces for the ICG PR team as they provided event support to client The Mall Blackburn at its official launch.

We were on hand to coordinate the movements of Coronation Street stars Katherine Kelly and Chris Fountain as they signed autographs, posed for pictures and took to the stage to introduce the fashions shows that took place.

Interviews with shoppers from across the country were also carried out by the team and will used to gain press coverage in titles in The Mall's catchment area and beyond!

Thousands of people flocked to The Mall Blackburn throughout the day to celebrate the completion of the £66m redevelopment and the ICG PR team will continue to work with the shopping centre to promote everything it has to offer on the run up to the festive period.

Countdown to launch at The Mall Blackburn

With just days to go before the official launch of The Mall Blackburn the ICG PR team have gone into overdrive.

In recent weeks we have been busy promoting a model search for the people of Lancashire to star in The Mall's first ever TV advert and strut their stuff in in the five fabulous fashions shows that will take place throughout the day.

We have also been securing celebrity appearances by Coronation Street favourites Chris Fountain and Katherine Kelly, also known as heart-throb Tommy Duckworth and wild-child Becky McDonald.

The final publicity push is taking place this week and ICG PR will be on hand all day on Saturday 24th September to assist The Mall's management team with the smooth running of the massive event.

So if you are stuck for inspiration this weekend, head down to Blackburn for a fun day out for the whole family!

ICG is creative and digital spark behind Freightlink Reload

When Europe's number one ferry booking specialist Freightlink needed to expand its portfolio, it once again turned to ICG for creative inspiration.

Our design team was commissioned to produce branding for a new service called Freightlink Reload in line with the company’s current design which we created just over 12 months ago.

Clever use of colour to distinguish Freightlink Reload from its parent services was developed for a new micro website which was embedded with an animated introductory video presentation.

ICG’s digital team handled all design elements of the micro website as well as the design and build of the video.

Easily navigable web pages populated with clearly defined information about the benefits of the new service as well as specific details about where and how it is available were created.

Freightlink Reload went live this month, and ICG’s PR team is now working with the company’s trade press to launch the product and spread the word!

CENTRAL TRAINING WEBSITE GRADUATES

ICG has launched a new website for client Central Training, a leading vocational and educational course provider.

With a vast amount of content to incorporate and four separate sub-divisions to include under the Central Training umbrella, it was a really challenging project.

Detailed analysis of the client's requirements at the 'site structure' stage as well as thoughtful use of branding to segregate information allowed us to design, copywrite and build an online presence that is stimulating, interactive and easy to navigate; we also made sure it was equipped with all the essential social media platforms!

View the website here

ICG TOASTS LANCASHIRE HOTSHOT

All the fun of the fair came to Twelve Restaurant & Lounge Bar after ICG helped one young chef become an official Lancashire HotShot.

ICG secured a place for the award-winning restaurant to take part in Lancashire and Blackpool Tourist Board's prestigious initiative which showcases culinary excellence.

For one night only, an up and coming young chef is given the chance to lead the kitchen and 22-year-old Graham Floyd from Twelve easily proved he has what it takes to succeed.

ICG liaised with the media team at Lancashire & Blackpool Tourist board to create an engaging storyline, playing on Graham's childhood growing up in the circus.

We provided pre-event photos and event photography, making sure everyone in the local press knew about what was happening, including The Blackpool Gazette, Sugarvine and Link magazine. We also made sure Twelve's Facebook and Twitter profiles were buzzing!

On the night, Graham and the team served up a dazzling quartet of fairground attraction desserts as well as masala popcorn and honeycomb lollypop! Guests were serenaded by circus music and photographs from Graham's years in the circus were featured on the floor to ceiling white board.

A great night was had by all!