ICG Highlights of the Year '11

Check out what ICG Brandbuilders has been up to in 2011! We'd love you to be one of our highlights for 2012....

Senior ICG designer in Movember success

ICG's Senior Designer Ian Jones led a team of Movember fundraisers who have generated almost £2,000 for charity.

As the Captain of the 'Don't Mo It' band of brothers, the guys have raised a total of £1,942 to date!

It's the second time that Ian has decided to sport a moustache for Movember to raise funds and awareness about men's health.

He's now back to his normal self until November 2012!

Brewing up fresh ideas!

ICG's festive treats have been spreading lots of yuletide joy!

If you hadn't guessed already, we've been sending out our new ICG mugs, cleverly labelled 'brewing up fresh ideas' to clients and colleagues as a surprise Christmas gift

Tucked inside each one, is a copy of our latest Highlights booklet which is produced every year and is packed with interesting info about what we've been up to for the last 12 months from client wins and projects to new staff members.

To see Highlights '11 for yourself click here.

THIS IS A JOB FOR....ICG

ICG'S creative design and digital teams have been producing marketing collateral fit for a superhero.

We have been working closely with van manufacturer IVECO to deliver creative as part of their 'New Daily' marketing campaign.

IVECO has harnessed the power of everyone's favourite superhero, Superman to promote the benefits of their latest model in terms of strength, safety and comfort, versatility and performance.

There's clever use of the iconic Superman logo in a glossy six-page, one-piece mailer currently being sent directly to small-to-medium sized businesses which use light commercial vehicles. It's packed with detailed information about the van's unique benefits, variety of configurations as well invitations to take a test drive, follow IVECO on Facebook and Twitter as well as scan to a QR code.

The same design strategy has also been rolled out across IVECO's Facebook fan page and Twitter profile featuring a 'link the driver with the van' quiz and the chance to win an Ipad2; the competition also calls on individuals to supply useful information about their buying habits as well as canvass opinion about the company.

ICG promotes festive foodie heaven for Twelve

ICG PR has been busy spreading the word about festive foodie heaven for Twelve Restaurant & Lounge Bar.

In the run up to one of the busiest times of the year, we have been keeping everyone informed about festive menus, entertainment dates and their 'Twelve Days of Christmas' prize-draw giveaway.

As well as distributing information to the media, we have also been tweeting, blogging and uploading Facebook postings to attract as many competition entries as possible. The story has been picked up by influential Twitter followers and has also been featured in the food and drink pages of key local title, The Blackpool Gazette.

To enter the competition, individuals must sign-up to Twelve's e-newsletter; the winners and exactly what they have won will be announced via Twelve's YouTube Channel starting on Boxing Day until January 6th.

Can you guess what it is yet?

Every December we treat clients, colleagues and friends to a little festive gift in our zingy corporate colours!

Last year, it was gloves while in 2009 it was socks and way back when, it was scarves and hats.

So what's the gift 2011? If our stylish photo spread doesn't give the game away, here's a few more clues about what's in ICG's Santa sack!

...an essential item first thing in the morning...non-wizarding people have a similar name... you can't wear it but once filled keeps you warm and toasty...

ICG in Logology2

ICG's work has been featured in a study of logos, icons and mascot designs from across the world.

A total of 16 logos produced by ICG on behalf of a wide variety of clients have been featured in Logology2 The Wonderland of Logo Design - a stylish book featuring case studies, comment and an extensive collection of work by designers.

Logos by ICG for companies, products and events that have been showcased include Central Fitness, Central Skills and Central Sports, League Football Education, Progression 2008, Intonation and BiProduct Recovery.

They are split up into different sections of the book according to shape, structure, palette and content; the details of the companies which have created them are also featured so it's great to see an ICG name check!

In a forward to Logology2 by Belgium designer, Frederic Vanhorenbeke, he explains how a strong brand identity has a huge impact on business.

In many cases, the process of branding can bring the client to the total redefinition of what the company is and what they do...a strong identity is one of the key ways to help people understand their offer and to differentiate themselves in a difficult marketplace...

If you're interested in getting hold of Logology2, visit the publisher's website
www.victionary.com or check them out on Facebook www.facebook.com/victionworkshop

A copy is also available here at ICG!