The second digital edition of Tube Talk, KME Yorkshire's bi-annual newsletter, is hitting the inboxes of more than 10,000 plumbers, contractors, merchants, colleges and apprentices across the UK.
ICG managed the entire project from writing and designing to building and distributing it and our digital and marketing teams will now coordinate and manage a competition to win a Makita site radio.
Stories and features include the results of the latest industry wide survey, an interactive map of exhibitions and trade shows that KME Yorkshire is visiting this year, an in depth product spotlight and an article outlining strategic sales force changes at the company.
The dedicated microsite, www.tubetalk.co.uk, has also been updated with the latest issue and details of how to enter the competition.
Tube Talk was launched in 2007 as an eight page direct mail newsletter and made its digital debut in January 2012.
Anyone wishing to join the ever growing mailing list can simply email tubetalk@icgonline.co.uk with their details.
