HIGHLIGHTS 2010

It's been a fantastic year at ICG and the whole team has worked with new and existing clients throughout 2010 to uncover creative ways to be seen and heard!

To mark some of the milestones, we have produced the fourth edition of our Highlights of the Year brochure – a snapshot of activity for 2010 which is available to download at www.icgonline.co.uk.

January sets the scene for long standing client Yorkshire Copper Tube and its 60th anniversary celebrations. From branded lolly pops to interactive CD Roms and an eye-catching new exhibition stand, we worked hard to make the company shine.

February saw the launch of ICG’s new website and social media profiles on Twitter, Flickr, Issuu and Facebook.

A month later, we ‘March-ed’ ahead after Central Training tasked ICG to develop all its marketing and PR activities before having the first and last laugh on April Fool’s Day when GMTV filmed Blackpool Zoo’s spoof recruitment drive!

May was a busy month for our digital team as they worked on a number of electronic publishing briefs and June saw chic Twelve Restaurant & Lounge Bar ‘book’ in with our PR team to generate media coverage.

The new football season kicked off with a fresh design for League Football Education’s suite of literature and in August we were delighted to learn that our work had been featured in two internationally respected design books, including a six-page case study in ‘Portfolio Matters’.

Another new client win was confirmed in September as Freightlink appointed us to create new branding for its website as well as launch an inaugural newsletter in both English and Polish.

The newsletter theme carried on into October as we created a raft of print and digital designs for clients.

In November we created a new visual identity for client Enterprise, which included the production of in-depth branding guidelines.

We rounded off the year with a festive feast of Christmas cards and calendars and said a great big thank you to our customers with a pair of striped ICG gloves in our spicy corporate colours.

We would love you to be one of our 2011 highlights. For more information please call Peter or Denise on 01772 679 383.

TANGERINE DREAM or CHRISTMAS PUDDING?

That’s the dilemma facing diners at Twelve Restaurant & Lounge Bar this Christmas…

We’re delighted to report that ICG has been working with the Marsh Mill based restaurant for more than six months and the story behind the Tangerine Dream dessert – created to celebrate Blackpool FC’s promotion to the Premiership - was the first to hit the headlines.

Twelve has been featured regularly on GMTV, Radio Lancashire, Rock FM, Granada TV as well as The Blackpool Gazette, online forums and eating guides.

We’ve also been busy keeping Twelve's social media content updated with blogs and tweets, talking about everything from the Fisherman’s Friend Pina Colada to the opening of the new Twelve Corner Shop.

With 2011 just around the corner, there’s lots more foodie treats in store!

Sunshine on the Horizon!

ICG has been spreading a little sunshine in the winter edition of Horizons magazine from Blackpool International Airport.

Designed and produced by our creative team, the latest instalment is packed with information about where to go and what to see departing from Lancashire and the Lake District’s local, hassle-free airport.

From terrific Tenerife to magnificent Malaga and brilliant Belfast, there is a destination to suit everyone’s budget and itinerary.

Information about Blackpool’s new Airport Aviation and Operations Centre, which provides great facilities for both general and corporate aviation, can also be found in the magazine.

CARDS & CALENDARS…

It wouldn’t be December without ICG helping clients pen their Christmas greetings!

This year, we’ve created some eye-catching yuletide designs that might inspire you to put ICG on your wish list next year!

We’ve produced corporate Christmas cards and 2011 calendars for BAE Systems, Corderoy International, Yorkshire Copper Tube, Enterprise and Blackpool International Airport.

PUPIL AND PARENT FRIENDLY

CREATING a pupil and parent-friendly website was among the main aims of Avenue House School when it commissioned ICG to rejuvenate its online presence.

To meet the brief, ICG focused on using bright colours to provide easy navigation combined with specially commissioned photography to capture the West London school's unique 'family' atmosphere.

Testimonials from parents were highlighted in large type and the 2010 report by the Independent Schools Inspectorate was also available as a download on the majority of web pages.

The website was designed with a clearly identifiable Parents' Zone equipped with 'sign in' facilities to access the latest school bulletins, meetings and policies.

It was also built with content managed capabilities to enable regular updates - from posting information about Year 3's art project to uploading the latest news and extra-curriculum activities.

Feedback from pupils, parents, teachers and governors has been very positive. To see our work in action visit www.avenuehouse.org.

ICG G'LOVES GREAT IDEAS

Drum roll please...we are delighted to reveal ICG's festive winter warmers for 2010 - a pair of sensational stripy gloves!

In the last few years, we've treated our clients to some unique gifts as a special thank you, and this year is no exception.

They're the perfect match to our stripy socks (Christmas 2009), stripy hats (Christmas 2008), and our original stripy gift, the scarves (Christmas 2007)

ICG g'loves great ideas and we hope you do too, especially in these icy temperatures!

They'll be winging their way to clients in the next few days....so keep an eye out for what will probably be the most useful Christmas present you'll receive this year!

SPEAKING YOUR LANGUAGE

THE new 2011 annual prospectus for Language Studies International (LSI) - a network of schools around the world - is setting students on the path to learning!

To promote language courses worldwide, LSI tasked ICG to produce their key selling tool in multiple formats, dependent on each country’s requirements, and typeset in eight different languages, from Spanish to Russian.

LSI has an extensive network of schools in cities across the world offering students excellent learning facilities and a unique insight into the social and cultural fabric of their host country.

ICG’s design team worked closely with the client to ensure the project ran smoothly and on schedule and so far, feedback has been great, with LSI already reporting a significant rise in bookings!