ICG PR CLIENT MARKS 20 YEAR ANNIVERSARY

ICG PR client Scott Rees & Co Solicitors is celebrating its 20th anniversary.

The Skelmersdale firm, which employs approximately 250 members of staff, is celebrating the last two decades of business and its active involvement with the community.

A special anniversary logo was created by ICG's design teams which has been uploaded to the firm's website and integrated blog.

News about the anniversary has been featured in the local and regional press while plans are afoot to hold further anniversary celebrations later this year.

The firm, which specialises in claims for accidents on the road, in the workplace and in public places, has also been featured in the legal press for industry related appointments and activities.

Lawyer Chris Walker has recently been made Chairman of the Liverpool branch of the Chartered Institute of Legal Executives and solicitor Maryam Khan hosted the English Asian Business Awards in Manchester last month.

Enterprising ideas for newsletters

When the maintenance and service provider giant Enterprise wanted to refresh and revitalise its Utilities and Defence Division staff newsletter it turned to ICG's creative design and digital departments.

Management took inspiration from a previous format that we used for one of our own in-house newsletters and decided the tabloid sized design would best suit their needs. They also opted for a digital version that could be emailed to staff.

The first eight page edition of 'Focus' covered all the latest news and views from the division and provided in depth coverage of their annual road show, which is aimed at informing staff of all the latest services on offer to clients.

ICG's design team created a fresh and clean look centred round the green colour palette of the Utilities and Defence Division and used Enterprise's specialist silhouette illustrations throughout to add extra pace and vibrancy.

The digital version was completed first and focussed on easy to read snippets with links to further information on the company intranet. Following this, 2000 printed copies of the newsletter were delivered into Enterprise.

ICG takes copper on tour!

ICG client KME Yorkshire has started a whirlwind tour of key trade exhibitions this year and our PR and design teams have been busy spreading the word and arming the copper tube giant with everything it needs to make a big impression.

From creative concepts for the all-important exhibition stand to revising and reprinting brochures and stocking up on promotional giveaways, our designers have worked to tight deadlines to ensure delivery ahead of key dates.

Press releases to trade press, copy for show guides and websites and detailed information for in depth preview features are just some of the activities carried out by the ICG PR department to date.

Kicking off with EcoBuild in March, the KME Yorkshire exhibition calendar for 2012 includes three appearances at PHEX shows, two at HIP-EX and a tour with the Renewables Roadshow later this year.

ICG has been working with KME Yorkshire to promote its brand Yorkshire Copper Tube for more than a decade and has many more exciting projects in the 'pipeline'!

Easter brand awareness campaign to boost footfall

An Easter brand awareness campaign to boost footfall for retail client Realm has been undertaken by ICG's design teams.

Refreshed marketing collateral for shopping outlets Freeport Braintree in Essex and Freeport Fleetwood in Lancashire was rolled out ready for the holiday period.

Freeport Braintree's look was enhanced to reflect its strong fashion credentials while Freeport Fleetwood's captivating illustrations were given a Spring make-over.

The refreshed designs have been featured at a variety of outdoor advertising locations including large scale 48-sheet billboards, bus backs and sides as well as six sheet posters at places including bus stops and train stations.

All about the number 12 for Twelve

ICG is helping client Twelve Restaurant & Lounge Bar celebrate its 12th birthday in 2012.

The Lancashire fine dining experience has already kicked off its year of anniversary events with a fund-raising birthday party for Trinity Hospice.
Local press coverage, as well as regular content on Twelve's Facebook, Twitter, e-newsletters, website and blog pages are helping bring the landmark anniversary to life including stories about their unique dessert -- the Banana Butty -- which has been continuously served on the A La Carte menu since 2000.

The restaurant's profile is also being raised through competitions in the media including Smooth Radio as well as planning for forthcoming events such as a new Taste Lancashire evening organised by Marketing Lancashire to promote restaurants working with local food producers.

Twelve profiling has also been secured on the Visit Lancashire website for The Open Championship at Lytham St Annes which is expected to bring thousands of people to the region this summer.

Since Twelve began working with ICG PR it has been featured on Daybreak, Granada, Rock FM, Lancashire One, Lancashire Life as well as being regularly profiled in The Blackpool Gazette, BBC Radio Lancashire and local community magazines.

ICG roles out Create Your Legacy brand

SPECIALIST careers events jointly hosted by League Football Education and The Dame Kelly Holmes Legacy Trust were successfully brought to life by ICG's design and digital teams.

Elite young athletes seeking their next rung on the career ladder attended the exhibition, workshop and mentoring conference called Create Your Legacy held in both Manchester and Reading.

Designed to help young sports men and women 'create their own legacy' by planning for new careers in sport, education and business, delegates also got the chance to hear from Kelly Holmes herself.

Create Your Legacy branding was rolled out online, on social media and on exhibition material including the event guide and pop-up stands. Iconic black and white photography was used alongside a dynamic black and yellow colour palette. A digital presentation was also produced to help delegates get the most out of the help and advice available.

ICG has worked extensively for League Football Education which has hosted the event for the second year running under its Progression brand.