New openings publicity & stylish marketing for MedicX Pharmacy

ICG is spreading the word about MedicX Pharmacy as new practices open across the country.

MedicX Pharmacy started working with ICG’s PR and design teams in March and since then we’ve promoted new practice openings in Merseyside, Greater London and Hertfordshire as well as generating publicity about charity contributions and achievements.

So far, coverage has been secured in a number of regional newspaper titles as well as in the business press. MedicX Pharmacy has a total of 13 practices located across England including the North West, Yorkshire, Greater London and the South East.

ICG’s design teams have created generic marketing collateral including framed swing signage, flag banners and pull-up banners which can be tailored to the requirements of individual practices.

MedicX Pharmacy provide innovative and integrated pharmacy services. As well as traditional dispensing, they support patients in a better understanding of their health as well as working in partnership with NHS commissioners to provide commissioned health care services.

Many practices provide late night opening hours throughout the week, weekends and also on Bank Holidays including Christmas Day and Easter Sunday.

New branding and communication collateral for Warrant Group

A MAJOR rebranding project for supply chain management company Warrant Group has been successfully completed by ICG.

Warrant Group approached us to revitalise their logo and branding as it sought to fully embrace digital and traditional communication platforms.

The company wanted to retain its corporate colour palette but update its logo and create a branding strategy which could provide definition and identity to its people, products and services.

Greater depth of colour and gradient were introduced to the logo complemented by a wave and ripple design which became a motion graphic on digital output as well as a stylish design feature of printed material.

The animated brand mark gives motion and life to the design and demonstrates innovation and quality – themes closely associated with the company’s ethos and ‘can do’ attitude.

New photography was commissioned for staff images and location based photography at the Port of Liverpool where Warrant Group's headquarters and key facilities are located.

The new logo and branding has been rolled out on a new website and social media platforms while a new company brochure, product information sheets, stationery and business cards have also been designed and printed.

ICG’s PR team also worked on the project to provide copy writing, editing and proofing services; it is also embarking on a B2B PR campaign to raise awareness about Warrant Group in the logistics and business press. The digital and PR team also delivered a social media workshop to help Warrant Group create ‘conversation strategies’ and educate staff about social media content and output.

See Warrant Group on Facebook, Twitter, Google+ and LinkedIn

ICG helps serve Taste Lancashire on a plate!

A TASTE of Lancashire was the theme of an evening organised by ICG with leading tourism bosses on behalf of client Twelve Restaurant & Lounge Bar.

Members of Marketing Lancashire and Cookery Writer Philippa James were among the guests for a new initiative by Marketing Lancashire to help promote the county’s food heritage.

Twelve was among a small group of leading restaurants specially approached to link up with a local food producer and hold a Taste Lancashire Produce evening.

Social media played its role in setting up Twelve’s partnership with organic vegetable growers, Alan and Debra Schofield from Growing with Nature based in Pilling near Poulton-le-Fylde, Over Wyre.

ICG provided photography, provided extensive copy for press releases, blogs, profiles and social media to keep everyone fully briefed about the event; the digital team at Marketing Lancashire also tweeted and Facebooked about the progress of vegetables specially planted for the event.

The Taste Lancashire Evening was widely featured in the local press and media and attracted more than 70 diners.

Dishes included aromatic Spring vegetable soup, slow cooked 40-hour beef and to celebrate Twelve’s 12th birthday in 2012, a new version of their signature dessert, the Banana Butty.  To find out more about the fabulous food served by Twelve follow their blog here.