New addition to the team!

ICG has made its second new appointment this year following a series of exciting account wins.

Graphic Designer, Stephen Taylor, joined the creative team in late October, bringing the total headcount to 13.

He will work on across ICG's exciting portfolio of clients including Realm, Blackpool Airport, Iveco, MedicX Pharmacy, Central Training and VIP Computers.

Seatruck Ferries' new website sets sail

The UK's only dedicated freight ferry company on the Irish sea turned to the ICG design and digital teams when it embarked on voyage to launch a new website.

The brief was to create an information and sales portal that would allow current and potential clients to find everything they need in one place.

ICG's digital and design teams got to work and the resulting website includes sailing schedules that are updated in real -time to give the most accurate information, shipping forecasts, media gallery with free downloadable images, an online quoting facility, all the latest Seatruck news and the contact details for each of the ports used by the company.

Designed in accordance with brand guidelines, the site is easy to navigate with a clean, fresh look.

New services and signage systems for Central Training

The ICG design team has masterminded the creatives for the launch of three new services that are being offered by Central Training.

A new state of the art gym, modern hair salon and 3G sports pitch, which are all located in Central Training's Central Park Campus in Wigan, all have their own specially created sub-brands, which have been rolled out across a suite of promotional material including flyers, banners, local press advertising and web advertisements.

In addition, ICG has worked with Central Training to devise and design a signage system for the whole Central Park site, which was officially launched in October.

The way-finding system colour-codes buildings across the campus so students can easily navigate their way around.

Helping Windows 8 take off

Following on from the success of the inaugural Evolution event, IT distributor VIP Computers turned to ICG's design team to help promote Microsoft's latest version of Windows.

A radical re-imagining, this is a historical event for Microsoft, so our creative campaign takes inspiration from great events in history, such as the moon landing and the discovery of DNA. The visual style marries the new Windows 8 brand alongside distinctive monotone photography and incorporates the core VIP brand.

The creative has been rolled out across trade press adverts, e-shots, web banners and a video guide to Windows 8.